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Growth starts with customer insight

We are experts in customer, product and marketing management. We help companies move their business forward through vision creation and effective strategies grounded in a deep customer insight. Let‘s design and manage change that delivers real impact.

Why to Choose Us

For over 30 years we have been driving change that makes real business sense. We treat our clients as partners, with genuine understanding. We help them step back, find a new perspective and a clear direction.

Making Right Decisions

We inspire leaders to make right decisions in a complex world of change. We connect at first sight unrelated pieces of information into key insights needed for right decisions.

Fresh Perspective

Coming from the outside, we filter out internal noise to give you an objective, clear-eyed analysis of your business challenges and provide proposals for next steps. 

Simplification

When work is compacted by meaningless processes, overregulation and functional silos, making simple sense of things again helps a lot. Opening your eyes means stepping out of stereotypes and breaking automatisms to see the reality again.

Building an inclusive Business with Soul

We are connected more than we can imagine. We are partners in providing the service. Service for all and for the company is more than personal ego and accumulation of power. We understand the impacts of decisions on others and community.

Corporate Mediation

We navigate corporate and partnership disputes through accredited mediation, restoring and protecting your relationships.

Agile & Scrum Leadership

Utilizing our expertise in Certified SAFe, Agile Management and Scrum, we transform rigid structures into flexible, high-performing teams.

Certified GDPR Governance

As a Certified EU GDPR Data Protection Officer (DPO), we establish bulletproof data privacy frameworks that eliminate regulatory risks.

What We Do

We offer a broad portfolio of services focused on vision, management of change, efficiency and customer-centric strategies.

Product, Marketing and New Business Development Audit

Do you have a team of the right size, with clearly defined roles and responsibilities? How is your marketing supporting sales and building your brand? Are your outputs strong enough to compete? Is your brand attractive and relevant to your customers? An audit will help you identify where you stand and uncover the gaps that need to be addressed.

Key areas:

  • Marketing and Product Marketing Team Audit 
  • Decision-Making Process Audit 
  • Market Intelligence Audit
  • Brand Audit 
  • Suppliers Audit 
  • Customer Experience Audit

Product Marketing Vision, Strategy & Planning Process

Imagination shapes reality. Thinking from the end is the beginning of all change. The future must become present when we translate vision into Being.  We design the vision and facilitate an annual product marketing plan from the ground up. Moving your teams seamlessly from insight to high-impact action.

Key areas:

  • Vision
  • Strategic Direction
  • Current Situation
  • Key Issues, Opportunities & Strategy
  • Roadmap & Execution Plan
  • Impact on Resources & Budget Allocation

New Product Development & New Launches

We evaluate launch opportunities for your new products across any market or location. Whether providing a strategic second opinion or developing and managing the entire launch plan, our goal is to build a sustainable and long-term market proposition.

Key areas

  • Market & Customer Opportunity Identification
  • Concept Development & Evaluation 
  • Go-to-market Strategy 
  • Pre-launch 
  • Commercionalization 
  • Post-Launch Performance Reviews

Transformation & Interim Management

Do you have ambitious plans but lack the resources or people to execute them? Do you need time to think strategically but day-to-day demands get in the way? We provide the support you need by stepping into leading your  teams, navigating reorganization and driving the change and results.

Key areas:

  • Leading Transformation
  • Interim Management Special Projects Management & Supervision
  • Body Shop

Are you interested in our services? Don't hesitate to contact us!

What Our Clients Say

I had an opportunity to work with Pavel on the GDPR, Group compliance projects and especially on the Portfolio management. I think that we‘ve achieved a lot of great things and we moved our Digital business forward. Our collaboration was very enriching for me. Thanks to you I moved higher.

Lukáš Novák

Pavel is a senior leader with great ideas and vision that he can translate into reality. He is a strategic thinker and innovater bringing new ideas for business development to the table.

Petra Hubálková

Our Team

Ing. Pavel Kusý

Prague, Central Europe

Jan Kusý

Prague, Central Europe

Contact

Key Insight Management s.r.o.

Řimice 61, 783 21 Bílá Lhota
Česká republika
IČ: 28624831

The company is registered in the Commercial Register maintained by the Regional Court in Ostrava Section C, File No. 44677


Date of registration: May 22, 2010